Latch Key Kid
Press
Latch Key Kid music is featured in these films, TV shows and ads:
NBC Heroes Liberty Mutual Warner Bros Pictures
ABC Men in Trees Fuel TV Ultimate Sessions
Road Trip Nation Ghost Whisperer The Hills I Love You, Man
I Love You, Man - Soundtrack Packed To The Rafters The Invention of Lying Pioneer
Coca Cola Rogers MyHomeAdvantage Gottschalks ESPN
Dancing With The Stars Overruled Degrassi High Nickelodeon
Lost and Found Epson Lakeshore Records Dreamworks Films
Warner Music Group MTV Fins Disney Channel
ROAM Ultimate Sessions Seasons One California Day
Sofia The League FX Networks Disney's Sky Runners
DisneyXD Scrubs Google Nexus One
America's Funniest Home Videos San Diego Channel 6 San Diego Living Continental Airlines
DMX TouchTunes WeTV Sunset Daze Ripley
PHOTOS
Growing up in Los Angeles with two working parents, Gavin Heaney carried a house key with him to let himself in after school. The hours he spent alone were absorbed watching TV, especially classic music videos on MTV. A deep longing to be a rock star ensued and he taught himself to play every instrument he could get his hands on.

As he grew up, Gavin's key started opening new doors. He played in various bands and opened for many of his favorite artists such as Sublime, Jack Johnson, John Cruz and The Wailers. He became an esteemed songwriter and an accomplished musician and realized that his calling was to become a solo artist. Latch Key Kid was born.

Playing the guitar, bass, piano, drums, mandolin and harmonica on his recordings, Gavin Heaney creates his own signature sound. He composes layers of melodic harmonies that provide landscapes of emotion. His intimate lyrics are warm, inviting and relatable by all ages. His songwriting is comparable to modern day influences like Elliott Smith and Jack Johnson as well as classic songwriters such as Bob Dylan, John Lennon and Paul Simon.

"Music is the most invoking way to express myself," says Heaney," There's just too much going on between the lines. Shades of emotion and meaning are best expressed through melodies." - Easy Reader, Los Angeles

One of Gavin Heaney's major accomplishments has been his ability to unlock the doors of Hollywood and license his music in Film, Television and Advertising. Most notably, the single "Good Times" was licensed for the trailer, opening credit sequence and soundtrack of the DreamWorks film, I Love You Man (2009), the trailer of the Warner Bros. film The Invention of Lying (2009) and Coca-ColaŐs Super Bowl XLII (2008) Jinx commercial, which reached an audience of 97 million. Latch Key Kid songs have also appeared in Pioneer (US), Rogers Wireless (Canada) and Gottschalks Department Stores (US) commercials and on a myriad of TV shows such as The Hills (MTV), Ghost Whisperer, The Amazing Race (CBS), Men In Trees (ABC), Degrassi The Next Generation (CTV), Packed To The Rafters (Seven Network) and Road Trip Nation (PBS).

Latch Key Kid's success in the licensing world led to a distribution deal with Warner Music Australia to exclusively release the newest album "All Becomes One" in Australia and New Zealand.

The key that has opened so many doors is still carried by Gavin Heaney and is a constant reminder of his life as the Latch Key Kid.

"There is one rare kind of gift that only a few songwriters possess. Either you have it or you don't. And Gavin Heaney, aka Latch Key Kid, has it in spades." Easy Reader, Los Angeles, Sept. 2009.

"Gavin Heaney of Manhattan Beach is Latch Key Kid, and if the relentlessly pleasant acoustic guitar-based pop-rock on his third album doesn't make you smile, you may be beyond help." Daily Breeze, Los Angeles, Sept. 2009.

"Offering a laid back, surf culture vibe with good instrumentals..." Mediasearch, Australia, 2009.

"Heaney's biggest strengths: He produces, plays multiple instruments, is stylistically diverse and Internet-savvy." - Billboard Magazine

"Latch Key Kid puts the "good" into good times... Smart songwriting and catchy guitar hooks that are layered with groovy bass lines." - Music Connection

Contact:
Evan Stein / 310.569.1255 / evan@experiencerecords.com
Or
Martin Weiner / 818.429.8365 / martin@experiencerecords.com
www.latchkeykid.org
www.myspace.com/latchkeykid1
Media Search, Australia Sept 25, 2009
"All Becomes One" Album Review

Latch Key Kid
“All Becomes One”

Do you dig Jack Johnson - easy listening folky pop music? If so, you might just want to take a listen to Latch Key Kid and his latest release “All Becomes One“. The fact that this kid opened for my absolute, 100% all time favourite band in the world - Sublime - definitely scores points in my book... Easily comparable to Johnson, Latch Key Kid has that same easy listening, melodic quality to his vocals. Growing up, Heaney taught himself on every instrument he could get his hands on, consequently guitar, bass, piano, drums, mandolin and harmonica all feature on this record. “This world keeps turning“ is a simple, pleasant track, as “Feel So Fine“ and “Good Times“. Offering a laid back, surf culture vibe with good instrumentals, fans of this particular sound might just want to add this to their collection.

Artist: Latch Key Kid
Title: All Becomes One
Recording Label: Warner Music
Recording Type: Album
Reviewer: April Chaplin

The Daily Breeze, Los Angeles Sept 13, 2009
"All Becomes One" Album Review

CD REVIEWS
Rock

Latch Key Kid
“All Becomes One”
Experience Music
***

Gavin Heaney of Manhattan Beach is Latch Key Kid, and if the relentlessly pleasant acoustic guitar-based pop-rock on his third album doesn’t make you smile, you may be beyond help. Sharply strummed folk-rock riffs float happily through these soft-spoken, breezy tracks. Pianos, synths, even the stray horn section all wander in and make themselves at home.

Apparently, just about any type of instrumental backing can be made to complement Heaney’s wispy, buoyant vocals. Some may find “Feel So Fine” to be some kind of zenith of feel-good sunshine pop, while others will have trouble believing Heaney could seriously sound this unironically happy. That’s how insubstantial and dreamy he can be. His best moments come when the energy level gets turned up just enough to kick his naturally flowing melodies into a slightly higher gear, as on the title track and “Getaway,” which rouses itself up enough to get electric guitars and even a cowbell involved in the action. Some of the frothier tunes also are difficult to resist. “You’re the One” has both a jazzy softness and a crisp precision, expertly interweaving piano and handclaps into an irresistible whole, while “Got to Be” just settles for being insanely catchy. “All Becomes One” may not be for all tastes — Heaney rarely pushes the tempo past a fast shuffle, and the lyrics can be facile and subject to cliche. But its charms still are difficult to resist, thanks to consistently strong melodies and skillful execution of these deceptively simple tunes.

— Sam Gnerre

Staff Writer

The Daily Breeze, Los Angeles Sept 13, 2009
"All Becomes One" CD Release Party Preview

Good times roll on for Latch Key Kid with release of third album
By Leo Smith Staff Writer

You may be familiar with the work of Gavin Heaney — you just may not know it.

The Manhattan Beach singer-songwriter, who goes by the name Latch Key Kid, has played clubs throughout the Los Angeles area over the past seven years.

But perhaps more importantly for his career, he has landed his songs in some pretty prominent places.

Heaney’s upbeat pop tune “Good Times” was featured in a 2008 Super Bowl commercial for Coca-Cola and in the trailer, title sequence and soundtrack for the 2009 film “I Love You, Man.” His “Fountain of Youth” (and Heaney, himself) showed up in a Gottschalks department store ad.

And other songs have found their way to TV, on shows includ?ing “The Amazing Race,” “The Hills,” “Ghost Whisperer” and “Men in Trees.”

On Thursday, Heaney will cele?brate the release of his third album, “All Becomes One,” playing at a CD release party at Saint Rocke, 142 Pacific Coast Highway, Hermosa Beach. Miso and Shevy Smith are scheduled to open the show, beginning at 8 p.m. Tickets are $10; admission is 21 and older.

The Easy Reader, Los Angeles Sept 10, 2009
All Becomes One Music Preview and Latch Key Kid Interview

Music Preview

Latch Key Kid

Gavin Heaney launches new album at Saint Rocke

by Mark McDermott

There are many kinds of songwriters in this world: the earnest, clever, and the angry, the swooping, rocking and the sad. Some do a little bit of each, of course. Songwriting is a craft, and a good songwriter learns to use a broad palette.

But there are some things that cannot be learned. In particular, there is one rare kind of gift that only a few songwriters possess. This quality is hard to name but has something to do with melody and bounce and effervescence and the pure goodness of pop. Think mid-60s Beatles, Stevie Wonder, Simon and Garfunkel: it’s the ability to write songs that are like smiles.

Either you have it or you don’t. And Gavin Heaney, aka Latch Key Kid, has it in spades. Although even Heaney isn’t sure what to call it. “Jingles, I guess?” he says.

Jingles, hooks, and harmonies – whatever they are, Heaney’s songs are travelling far and wide from their modest beginnings at his home studio in Manhattan Beach. In the evolving post music-industry world – where radio play no longer rules the day – Heaney is being heard through the fine art of song placement in movies, television shows, and yes, even advertisements.

His song “Good Times” has travelled widest. It was the song used for the James Carville-Bill Frist-Washington D.C. Coca Cola commercial unveiled during the 2008 Super Bowl. This year, the Judd Apatow buddy movie I Love You, Man featured “Good Times” both for its title credits tune and as the lead song on the film’s soundtrack.

“It’s really highly licensed,” Heaney said. “I’m kind of surprised at how that thing has kept going…That was the number one song on the soundtrack and they had other bands like Rush, Dean Martin, Beck – a bunch of different legitimate artists. That was cool.”

“Good Times” eventually found its way to Australia where it was used as the opening song for the hit TV show Packed to the Rafters, which is famous for launching artists (last year, Jason Mraz’s “I’m Yours” was featured on the show and made him a huge star Down Under). The song caught the attention of Warner Music Australia, who subsequently bought the distribution rights to the new Latch Key Kid album, All Becomes One.

But the record – which will officially be launched stateside with at a Sept. 17 show at Saint Rocke – still belongs to Heaney. Much has been made of the demise of the music industry, but for an artist like Latch Key Kid, the newly emerging forms of distribution represent liberation day.

“Now a record deal becomes an afterthought,” Heaney said. “It’s ideal. This Warner Brothers deal is just a distribution deal – for three to five years, they have the right to distribute the album in Australia and New Zealand but not the rest of the world. And they don’t own the music.”

Songs from the new record are likewise finding placement in various places – in The Ghost Whisperer and The Amazing Race TV shows, on the upcoming movie The Invention of Lying’s trailers, in advertisements for Gottschalks department stores, Pioneer, and even a Roger’s Wireless commercial in Canada.

And every last one of these songs was written, performed, recorded, and produced in the basement of a house in Manhattan Beach. Heaney played every instrument and sang every note.

“That is the biggest trip now,” he said. “The music that I’m composing and producing is going straight to the silver screen or the TV or the radio, and nobody seems to notice it was done in the dungeon, in the basement, in the homemade studio. It’s great.”

Heaney is a modern day musical jack-of-all-trades, in a sense. He also teaches guitar and has written soundtracks. He has written for two seasons of The Amazing Race, one which was based in South America and allowed him explore his minor-chord dramatic gypsy-tinged side. He even taught himself how to write in Spanish, and has considered releasing his “sonidos en espanol” as an album.

“I did a bunch of music like that cool Gypsy King style guitar which is so fun to do,” he said. “I had a ton of songs and I actually started writing lyrics to them in Spanish, which is kind of fun, using Google translator and a little help from Spanish-speaking friends for the grammar.”

Another season was based in Asia, and Heaney found himself using a gamelan and writing a Pink Floyd-inspired trippy tune he titled, “The Dark Side of Lao Szu.”

But Heaney is still foremost a songwriter in a somewhat more traditional sense. He writes albums, sort of old fashioned LPs that are thematically and musically coherent. All Becomes One is a deceptively deep record. It’s mainly sunny in vibe, but packs an occasional political punch and explores themes of love and loss and acceptance of things past.

“It’s a slow burner,” Heaney said. “The songs, none of them jump out and light the world on fire – but, you know, that is more my style. You listen to the album, you pick up a couple songs, next thing you know you are listening to the whole thing through and all the songs grow on you.”

That songs-like-smiles, lightness-of-being quality Heaney possesses allows him to get away with things. He can write a perfectly poppy song that actually kicks some political ass. A few years ago, he wrote “Coming Home Soon”, a reggae-tinged surf song that was one of the best anti-war songs in recent memory. This time around, he unleashes a Lennon-esque song called “Almost Anything” that actually might be an angry song were it not so damned warm and sweetly melodic. It’s quietly :

“Every morning you wake up and you go to work just like machines/Doing your thing/You’re just sleep walking, your heads are in the clouds, you’re living in a dream/In your dreams/The television and the politician they don’t mean a thing to me/Not a thing/And your religion and the inquisition never get me to believe/In anything/Take a step forward/Take two steps back/Bend over backwards/And cut yourself in half/Do almost everything they’re telling you to do/Buy almost anything, they’re selling it to you…”

Heaney said the song is his “Imagine.”

“That is probably my favorite song on the album,” he said. “I wrote it years ago. It’s kind of a political song, and it’s kind of a little indicting, but it definitely sounds beautiful. So people, I don’t think they would take offense to it, but they let their guard down to the thought of the song.”

The album has plenty of songs that don’t mean a thing other than a good feeling – the schoolboy romance of “You’re the One,” for instance, or the broad smile of “Feel So Fine.” There are pacifically philosophical songs, like the downright pretty little gem, “This World Keeps on Turning.” But there is also some pretty serious heartbreak going on in songs such as “Never a Good Time” and the title track “All Becomes One.” The latter, in particular, carries a weary bit of wisdom – it’s not just about getting your heart ripped out, but actually moving on.

“The song is addressing heartbreak basically and how it is irreparable,” Heaney said. “But, you know, it’s almost like a prayer, saying one day it’s going to be resolved and we can get over the limitations we have...This is the rub, man, either you are alone and you never get to experience the great part of that, which is the joy of having a relationship. But there is definitely the risk. That is exactly what ‘All Becomes One’ is all about – trying to cure that heartbreak, which at the time can seem inconsolable. And sometimes it is.”

“You know times cures all,” Heaney added. “It’s such a cliché…but it sucks, because you have to wait it out. You can’t just be like, ‘Okay I understand that time cures all. Why can’t I just feel better now?’ No. You have to wait. It’s like a hangover. You just have to go through every twist and turn of it until you are done. You did the crime now you’ve got to pay the time.”

The show at Saint Rocke next Thursday is Latch Key Kid’s first real gig this year. Heaney has taken his time and put together a band he believes can actually bring the many layers of the recorded music to the stage – drummer Taylor Kennedy, keyboard player Kenny Harrison, bassist Rand Anderson, and saxophonist Ray Zepeda.

“I was tired of just getting by playing the songs when I really wanted to make them sound how they do on the CD,” Heaney said. “We always jam out, and that’s always the fun part, but I really wanted to play songs like ‘This World Keeps on Turning’ with the buildup and all the different instruments coming in instead of just seeing what somebody comes up with improvising on the stage.”

Heaney is ready to roll out the album. The goal is simple: “Get the band tight and get out there and play some shows,” Heaney said. “And show that is more than just a couple jingles here and there – there is actually a band playing music.”

Latch Key Kid plays Saint Rocke Sept. 17. $10. Free CDs at the show, and a free T-shirt with a presale ticket. See Latchkeykid.org or saintrocke.com for more information. ER

Sept 9, 2009, thedwarf.com.au,
All Becomes One Album Review

Latchkey Kid - All Becomes One (Album)

Album reviews for Latchkey Kid:
» All Becomes One - Latchkey Kid
by Daniel Townsend | Wednesday, September 9

A latchkey kid is a child who returns from school to an empty home because the parents are at work, or who is often left at home with little or no supervision. It is an appropriate moniker for this artist, who appears to have created All Becomes One all by himself.
Latchkey Kid is the stage name of Gavin Heaney, a Californian singer-songwriter, and All Becomes One is his third album. It’s light, acoustic and catchy with a gentle gravelly voice, kind of like a cross between Jack Johnson and Eels.
Heaney is another of those fun-loving, multi-instrumentalist, bedroom-studio artists who seem to happily do everything themselves and release it under a pseudonym. He plays guitar, bass, piano, drums, mandolin and harmonica on All Becomes One...
You might have heard the album’s opening track, Good Times, in the opening of DreamWorks’ I Love You, Man. It has also been included in a Coke ad (the premiere of which aired during last year’s Super Bowl to around 97 million viewers), featured on Packed to the Rafters (along with track 8, Almost Anything), Dancing With The Stars and in the trailer for the Warner Brothers film, The Invention of Lying.
Yes, Latch Key Kid has been marketed nicely indeed. Not bad for a fun-loving, multi-instrumentalist, bedroom-studio artist who does everything himself while the folks are at work!
Good Times is meat-and-three-veg pop; This World Keeps Turning is a foot-tapping, hand-clapping two-step; Getaway shifts a gear with the introduction of electric guitars; Falling Stars is another tambouriney two-step with more smiles and hand-claps for Feel So Fine ("You take me blues away / every single day / My trouble’s gone since you came along / Everything’s okay"), then it’s back to the two-step for the teenage love story of You’re The One.
The up-tempo Never a Good Time introduces synth to the soundscape ("It’s never a good time to say goodbye / It’s never a good time to see you cry"); Almost Anything is laid back guitar picking, reflecting on the temporality of life; the brilliant title track is destined for the closing credits of an American drama, with a chorus as close to soaring as Heaney gets.
...Last Song is possibly the cleverest idea for an album closer that I have heard in a long time.
All Becomes One is fun. Put it on when friends come around and you’re guaranteed to have toes tapping and faces smiling...

City Search, Brisbane, Aug 21, 2009
"Latch Key Kid/ All Becomes One" Editorial Review

Latch Key Kid is known to his (absent?) parents as Gavin Heaney. He's a California-based singer/songwriter and goes out on tour with people like The Beautiful Girls, Jack Johnson and Donovan Frankenreiter. That should pretty much explain where he's coming from and what you can expect from All Becomes One. If you're into mellow acoustics with a hint of surf culture thrown in, you'll feel right at home here.
Granted, there are a million people trying to sound (and sell units) like Jack Johnson, but Latch Key Kid is genuinely talented. The movie studios certainly think so. His track, Good Times, has been picked up for use in I Love You Man and a Coca Cola commercial aired during the Superbowl. His other material has been used in miscellaneous TV shows.

Okay, so much of it follows the acoustic folk/pop template, and some of the songs do tend to blur into each other, but if you're are a fan of Jack Johnson and compilations with names like Weekend Chill, you'll appreciate this. It's not setting the world on fire, but it's a solid enough effort and bodes well for Latch Key Kid's future. Wonder if the parents are paying any attention yet?
Mikolai, August 2009
Billboard, Feb. 23rd, 2008
Now Hear This
If you were one of the Super Bowl's 97.5 million viewers this year, there's a good chance you heard Latch Key Kid. In a commercial for Coke, the Californian singer/songwriter's "Good Times" played while James Carville and Bill Frist hammed up their bipartisan friendship.

It's the latest licensing placement for the charming 31-year-old, who also has credits in such TV shows as "The Amazing Race" and "Survivor." It all originated with a fruitful collaboration with publishing company Experience Records and action sports.

"Guys who make these documentaries and feature films are always looking for original music to throw over their segments," says Latch Key Kid, aka Gavin Heaney, whose tunes are the backdrop for several films on surfing and mountain biking. "My music isn't necessarily high-octane or anything, but i mix up a lot of genres. If the song they like needs to be tweaked, i can always work close with the filmmaker to remix it."

And that's one of Heaney's biggest strengths: He produces, plays multiple instruments, is stylistically diverse and Internet-savvy and has a deep back catalog of tracks ready to use. His live show has been marketable, too, as he anticipates showcases at big Los Angeles clubs like the Roxy and the Troubadour this season.

Heaney has already released his self-titled debut record and is prepping the physical release of his sophomore set, "Miracle Mile"; it is already available on iTunes. "The Super Bowl thing certainly helps with funding an album release," he says.

- Katie Hasty
Easy Reader, Feb. 7th, 2008
'Good Times' for local musician at Super Bowl

by Danny Brown
Local musician and surfer Gavin Heaney of the band Latch Key Kid got the news two weeks ago—Coca-Cola wanted to use his song for a commercial -- a commercial to air during the Super Bowl.

The spot features Democrat campaign consultant James Carville and former Republican Senate Majority Leader Bill Frist gallivanting through Washington D.C. to the Heaney's cheery, head-bobbing ditty, "Good Times." "There's this saying: 'Don't believe it until it's on the air.' Well, I guess I can believe it now," Heaney said this week in a phone interview from his annual sojourn to Oahu.

Neilson ratings for the New York Giants/New England Patriots game were the highest in the history of the event, with 97.5 million viewers tuning in. The Coke ad with Heaney's song aired in the fourth quarter. Heaney, 31, who started the band Latch Key Kid as a side project to his other band Slackstring, recorded the track in the studio he built in his parent's Manhattan Beach home. It was a bare-bones song with acoustic guitar, drums and vocals he said he threw together a few years ago. Recently a third party licensing company, with whom he had done some business, asked if he had any music to submit for a Coke ad. "I didn't hear anything about the song for awhile so I didn't think they were going to use it," Heaney said. "Then they called and said it was down to me and a few others."

The choice boiled down to Heaney's "Good Times" and a Stevie Wonder Beatles' cover. "Maybe Stevie Wonder wanted a chunk of change or something," Heaney joked. Once Coke selected Heaney's song, they sent him back to the studio to remix it, filling it out with keyboard and drums, but keeping the basic guitar and vocals the same.

An MTV follow-up that reviewed the best and worst music during the Super Bowl ranked Heaney’s tune as among the best, casting him with music superstars including Kanye West, Justin Timberlake, and the Flaming Lips. Heaney, who is still unsigned to a major label, exhibited an outlook to his new found fame similar to that of his past UCSB friends Jack Johnson and band members from Animal Liberation Organization (ALO): "You do what makes you happy and you play what you like. You don't play music to get rich or famous; you play it because you love playing."

Heaney recently finished a self-produced album of old and new songs called "Miracle Mile," which will be available on i-Tunes next week. He and Brett Thomas, Taylor Kennedy, Dave Birnbaum, Kenny Harrison and Brendan Reynolds (a revolving cast of musical friends) will play at the Troubadour on Feb. 14, and then at The Roxy on Feb. 23 with Dreadstarr. Go to www.latchkeykid.org or myspace.com/latchkeykid1 to hear some free tunes.
MTV, Feb. 4th, 2008
Latch Key Kid is a "Winner in the Superbowl"

By Gil Kaufman
Justin Timberlake, Jordin Sparks Triumph At Super Bowl; Paula Abdul, Michael Jackson Drop The Ball There were plenty of great performances but also some real duds.

For years now, the NFL has been bedazzling the Super Bowl with busloads of Hollywood stars and singers in an attempt to distract viewers from the fact that the game is usually a snooze-worthy blowout. But thanks to the New York Giants' historic last-minute victory Sunday night over the previously unbeaten New England Patriots, as well as an arena-rock-worthy halftime show from American icon Tom Petty, the people behind the big game finally got the mix of music and smash mouth right. (Except for the moments when it got things so, so wrong, which were also kind of great.) And so, we give you the first Super Bowl Musical Monday Morning Quarterback Report. (Also check out our take on Super Bowl movie ads — are you pumped for the next potential blockbusters?)

The Big Winners

Tom Petty and the Heartbreakers: Classic rock has become the new standard at the big show, thanks to recent gigs by the Rolling Stones, Paul McCartney and last year's guitar-stroking extravaganza from Prince. And despite the suggestive beating-heart-pierced-by-Flying-V-guitar opening, laid-back Petty played his four-song halftime gig as if he were just strolling in for another night of work by the world's best bar band. No corny medleys, no hokey gimmicks, just unforgettable anthems that, frankly, by the end of the night couldn't have been more apt for both teams: "I Won't Back Down" (Giants), "Free Fallin'" (Patriots) and the nothing-but-hustle rocker "Runnin' Down a Dream" (Giants again).

Justin Timberlake: Though he mostly just got his ass kicked, the singer/actor proved his comic chops again in the hilarious Pepsi/Amazon "Magnetic Attraction" ad that mixed his slapstick abilities with a cameo from his "D--- in a Box" co-star, Andy Samberg.

Metal: As if the game needed any more aggro help, the Patriots entered to Ozzy Osbourne's iconic "Crazy Train," while the promos for Fox's "Terminator: The Sarah Connor Chronicles" pulled out Danzig's dark "Mother," a Toyota ad went indie by using Fu Manchu's "Mongoose" and the ad for the big-screen adaptation of "Iron Man" pulled out Audioslave's stomping "Cochise." And as the clock ran out, Europe's "The Final Countdown" brought an end to the Patriots' dream-turned-nightmare.

Kanye West: On the cusp of the Grammys, West's "Stronger" pumped over the loudspeakers as the soon-to-be world champion Giants ran out onto the field.

Jordin Sparks: Her dad, former Giants player Phillippi Sparks, never made it to the big dance, but his daughter did him proud with a stirring rendition of the national anthem in front of her hometown fans.

Alicia Keys: The Grammy winner plugged her upcoming tour with a rousing pregame medley that included "Fallin'," "If I Ain't Got You" and "As I Am."

Madonna/Shakira: Now we get how the Material Girl is the highest-paid female singer on the planet. Her brief appearance in an ad for Sunsilk hair products reportedly brought in millions. Shakira can't complain either. Not only did she get to plug her years-old hit "Whenever, Wherever," but she played alongside Madonna and Marilyn Monroe, which isn't bad company.

Alice Cooper: We have no idea what the original shock-rocker was doing crouching on the ground with his albino snake at the end of that Bridgestone Firestone ad (maybe lying in wait for co-star Richard Simmons to jog by?), but it worked.

Arcade Fire: The Canadian band's "No Cars Go" was used as a bumper by Fox during one of those dancing-robot bits, giving them massive exposure, though not likely the kind they desire. According to Pitchfork, although Fox asked permission to use the tune, it's unclear if the band gave its consent.

Kina Grannis: The unknown singer/songwriter, who won a Doritos "Crash the Super Bowl" competition and a deal with Interscope Records, was introduced on one of the world's biggest stages, singing her acoustic ballad "Message From Your Heart." The ad reportedly cost $5 million, so you better believe that they think she's got the goods.

Latch Key Kid: A close second to Grannis in terms of worldwide coming-out parties was the election-themed Coke ad scored to "Good Times" by Southern California musician Kid (real name: Gavin Heaney). The spot, featuring Democrat James Carville and Republican Bill Frist cavorting together, perfectly fit the mood of the cheery ditty about sharing good times with good friends.

The Flaming Lips: Our personal pick for the ultimate halftime band (think about it: aliens, spaceships, giant inflatable hands, dancing Santas and exploding confetti cannons!) subverted straight society for the umpteenth time when their proggy, Pink Floyd-like ode to running from lava flows, "Pompeii Am Gotterdammerung," accompanied a Ford Sync ad.

Bower: The fat guy who jump-started the car with his nipples in the Mountain Dew AMP ad? None other than Michael Bower, the guy who played Donkeylips on Nickelodeon's "Salute Your Shorts" and a budding rapper in the Eminem mode.

The Losers

Paula Abdul: The "American Idol" judge's pre-taped, lip-synced "performance" of "Dance Like There's No Tomorrow," the first single from fellow judge Randy Jackson's new album, nearly rivaled the former pop star's infamous "baked potato" dance to "Vibeology" at the 1991 Video Music Awards. Save for the impressive male-dancer-assisted high kick/ split she pulled off near the end, the painfully '80s Janet Jackson rip-off tune and skinny-tie-era backup dancers made Adbul look like the Mrs. Robinson of dance pop. Judging those kids on "Idol" just got a lot harder.

Ben Roethlisberger: The Pittsburgh Steelers quarterback's off-key warbling of "Escape (The Piña Colada Song)" was supposed to be bad, we get it. But it was so bad, some Steelers fans might have preferred it if he entered a Superbike race instead.

Michael Jackson: At this point nobody wants to see the actual King of Pop in a TV ad, but the slimy digital reptiles doing the "Thriller" dance to promote the 25th anniversary of the singer's landmark album (oh, and SoBe Life Water too) were almost as creepy as a trip to Neverland Ranch.

LL Cool J, Busta Rhymes, Macy Gray and Missy Elliott: That fake-grinning, head-nodding Diet Pepsi Ad to the tune of Haddaway's club classic "What Is Love" was so cheesy that we agreed with "A Night at the Roxbury" star Chris Kattan when he yelled, "Stop it!" at the end.

"American Idol": Between Roethlisberger's lame ad and Abdul's crash-and-burn performance, not to mention bionic host Ryan Seacrest's painful "red carpet" interviews with the likes of Samuel L. Jackson, the show wasn't done any favors by its host network.
Easy Reader, Dec. 14th, 2006
Music Preview: Latch Key Kid, Part I
The South Bay's Gavin Heaney, aka Latch Key Kid, rides the waves to a global audience
by Mark McDermott
Latch Key Kid was way ahead of the Baker-Hamilton report on Iraq.

Last year, Gavin Heaney, the South Bay trio's singer and songwriter, wrote Coming Home Soon. It might be best song yet written about the Iraq war as viewed from home. Its a reggae-tinged surf song, not so much rabidly anti-war as meditatively so, kind of a cross between Dalton Trumbo's Johnny Got His Gun and Jimmy Cliff, circa 1972.

Where have all the young men gone?
They're leaving town, one by one
Johnny, come and get your gun
Father give your only son

Fearlessly they lay down their lives
Son, don't be afraid to die
You're fighting for the land that you love
Fighting for your God up above

When the bullets fall around you like rain
And the starry night has burst into flames
Remember you're the few, you're the brave
Remember what you're fighting to save

I know you'll be coming home soon
The war is over, it was on the evening news

Suicidal bombs in their cars
Wrap them up in stripes and stars
Johnny boy is coming home
For a soldier's burial


The song has an unusually melodic mellowness, it's actually a catchy anti-war song and has a slightly Latin flavor, owing to the fact that the music was written when Heaney was working on the soundtrack for Sofia, a documentary by local filmmaker Peter Goetz that tells the story of Peruvian surfer and folk hero Sofia Mulanovich . Coming Home Soon was actually picked up by another independent documentary, Roam (by the British Columbia-based mountain biker/photographer group known as the Collective), and it suddenly found a national, and even international, audience.

Heaney, who wrote the song after his cousin shipped off to Iraq, said his intention wasn't to write a straight-up protest song.

"I just thought about how I would really be pissed if something happened to him, so I wrote this as a way to deal with that fear," he said in an interview this week. "I wanted to strike a chord in a way that it wasn't taking sides so much as it was just a story, kind of like Bob Dylan, he is just there as this timeless voice taking notice of everything as it happens. If you say you are for or against something, you leave somebody out and you start a big fight. Where, if you can present the facts in such a way that that people can empathize and agree and find common ground, its a better way.

The song is available on the band's myspace page (www.myspace.com/latchkeykid1) and can be downloaded on the band's website (www.latchkeykid.org), which is part of the story of how Coming Home Soon has spread. Heaney said more than a thousand people from as far away as Germany, England, Australia, and wherever there are mountain bikers have downloaded the song and continue to do so every day. The music is reaching a global audience, and there isnt a record company involved at any stage.

Both the song and the band's eponymous first album, Latch Key Kid, were recorded, mixed and produced in Heaney's home in Manhattan Beach.

"It's basically like communism for musicians", Heaney said. "We own the means of production now. I'm a total musical Marxist. I can come up with an idea, record it, make it sound like any professionally produced CD, and put it up on the Internet, where people can listen to it and buy it. Its just amazing, the mobility and freedom you know, before, we almost signed onto a record deal, and its such a process. I think more and more band's are going to do this and just be their own producer."

If Heaney and his music have now gone global, he has long been a mainstay of the South Bay music scene. Heaney, 30, has been playing in bands here for 15 years, beginning with the pop punk band AWOL that he formed with some of his buddies back in their Mira Costa days. Latch Key Kid is actually something of a side project Heaney and his old friends, guitarist and singer Eric Lyman and drummer Matt Muir, along with bassist Brett Thomas, comprise the band Slackstring, which has grown from a local favorite to a staple on the jam band circuit (in fact, they are about to release a live album recorded in the famed Burlington, Vt., venue, Nectars).

But Heaney is one of those prodigious songwriters who emits melodies on an almost involuntary basis. He says he writes a song almost every day, and Latch Key Kid provides another outlet for his music.

"I like to have my freedom to do what I want," he said. "But Slackstring is definitely getting traction. We are in a real good position with this band."

Both bands have been recorded on soundtracks. Slackstring was featured on the first, self-titled The Collective mountain-biking documentary as well as Roam and the Fuel television networks Road Trip Nation. And both bands are frequently described as surf music, an ever-widening musical scope that has expanded from it's Beach Boy and Dick Dale genesis to include mellow modern singer/songwriters/surfers such as Jack Johnson and Donovan Frankenreiter.

Heaney calls surfing and music his double passions, and while little of his music is directly about surfing, there's something about it that somehow always comes back to the beach. Its a certain indefinable quality that most bands considered surf rock share.

"There's harmony and balance, rhythm and tempo" Heaney said. "Surfing is a lot like music. It has to do with waves of energy. Riding them."

Heaney has followed the classic surf curriculum, graduating from Mira Costa to attend UC Santa Barbara. He was an English major and obtained his teaching credential, working for a while as a substitute teacher in local schools after graduating. While he has left his teaching career behind to focus on music, his education in classical English literature frequently informs his lyrics. He cites Dante as a songwriting influence in the same breath he mentions the Grateful Dead, and the opening song on the Latch Key Kid album, Made of Light, follows the journey described in Dante's Divine Comedy.

Stranger yet, the song was written as a Christmas carol. Sort of.

"I wrote it a few years ago," Heaney said. "I was a little short of cash so I thought, Oh, I'll write a Christmas carol and send it out. There is so much Christmas music, you've heard it so many times and it just sounds so cheesy. I wanted to write a Christmas song that was more like a hymn."

"It came from Dante's Divine Comedy," he added. "I just love Dante, I love Milton, I love Shakespeare, that's the poetry that is just brilliant to me. As a kid, I wanted to be the poet, and nowadays, what better way to do poetry, than to put it to music? And I can't write long things. I've tried writing a book but could never get past the first five pages."

Another very evident influence on Heaney's music was Elliott Smith, the airily melodic songwriter who combined dark subject matter with a Beatle-esque musicality.

"He was definitely a huge influence on me," Heaney said. "I mean, I was just blown away by his harmonies and songwriting. When I found out he was dead [Smith died of two stab wounds to his chest that may or may not have been self-inflicted], it was just mind-blowing. I couldnt even believe it."

Like Smith, Heaney writes sweet music to lyrics that sometimes probe themes of darkness and pain, often regarding love or the lack thereof. "There is a quote I love by Percy Bysshe Shelley, "he said. "It says, The sweetest songs tell of saddest thoughts. That has always struck a chord with me."

A typical Latch Key Kid show is likely to explore just about any musical direction imaginable. Heaney says the band, which includes Thomas on bass and drummer Taylor Kennedy still plays classic covers from time-to-time, although his growing musical catalogue, and an audience that is all too familiar with his changing tastes, makes such performance less and less frequent. A list of tracks Heaney has compiled on his website includes brief musical descriptions that are indicative of his range: fairy tales gone wrong w/trumpet, slackstring wiggle w/harmonies, sitar/Indian groove, funky wah, surfy Spanish lullaby, southern rock road trip, classic Bob Marley soul reggae and even rock anthem.

"I'm interested in all styles of music," Heaney said. "I love doing everything, and that's why it's sometimes hard to focus. Sometimes I wish I was like those musicians who do one thing and do it really well, but I think this is probably better in the long run. There's more variety and depth."

The Los Angeles area can be discouraging for a musician it is, after all, one of the few music scenes where bands are sometimes asked to pay to play at certain venues, and the competition for paying gigs is fierce. Heaney still works on the side giving guitar lessons, but Latch Key Kid has also landed gigs at such Hollywood hotspots as the Viper Room and the Whiskey a Go Go, and Slackstring has toured nationally. He says teaching helps him keep the stoke that first drew him to music, and he isnt particularly concerned with achieving rock star status.

"There is something magical about music," he said. "It's that rock and roll dream. Everybody has it. The reality of it is not for everyone, and it's not exactly what it seems to be, either. I don't have to be rich and famous to be successful at what I do. I just really love music and I'm stoked I can do this for my job, I'm paying the bills and touring the world. Surfing everyday. Life is good, man.
Music Connection Magazine, Jan. 9th, 2005
Live Music Review From The Viper Room Hollywood
The Players: Gavin Heaney, guitar, vocals; Andy Weiss, bass; Brendan Reynolds, drums.

Material: Riding the same waves as Jack Johnson, Latchkey Kid washes up to shore with a sea of mellow surfer vibes, Seventies groove and Chuck Berry-era rockabilly blues. The Johnson-like euphonious lullabies are nice, but for a show at the Viper Room, Latchkey Kid proves to be at its best when it kicks things up a notch and settles into a groove. Once going, Latchkey Kid's funk-groove songs sound as if they were inspired by the Peppers' work on Blood Sugar Sex Magik.

Musicianship: Most impressive about this act's musicianship is the understanding and ability to mesh different styles. Technically, the material never calls for anything complicated, but is more about smart songwriting and catchy guitar hooks that are layered with groovy bass lines. From an individual standpoint, frontman Heaney sings with a scratchy smoker's voice, close to that of Puddle of Mudd's Wes Scantlin, but still manages to soothe despite the rough tone. Weiss and Reynolds are both solid players.

Performance: Latchkey Kid puts the "good" into good times. Opening the show on the soft end, the band's mellow tunes set the mood early on, but when LK's surfabilly songs picked up the pace, the band had its audience twisting and turning. Weiss played bass the entire time with his back turned, possibly because he and Reynolds were locked in on the backbeat. Whatever the reason, it didn't affect his playing, but it did hamper his performance. It would have also been nice to see LK add a lead guitarist to bring another element into the music.

Summary: Latchkey Kid's music will undoubtedly be compared to Jack Johnson upon first listen, but to its credit, this group is not confined to mellifluous bonfire songs. Because of the band's willingness to take the surf-rock genre a step further, LK should soon be riding its own wave.

––Richard Frias
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